1. Introduction
Dine Brands Global, Inc. and its subsidiaries and affiliates, including Applebee’s International, Inc. and IHOP Restaurants LLC (collectively “Dine Brands,” “we,” “us,” or “our”), are committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect information we receive through our websites, mobile applications, in-restaurant experiences, franchisee interactions, and other services (collectively, the “Services”).
This policy applies to the Applebee’s + IHOP dual restaurant located at 3698 Victoria Ave E, Regina, SK, operating under the Dine Brands franchise system. By using our Services or visiting our location, you agree to the practices described in this Privacy Policy.
If you require this policy in an alternative accessible format, please contact us using the details in Section 20.
2. How We May Collect Your Personal Information
We collect personal information through several means:
- Directly from you when you register an account, place an order, sign up for a loyalty program, submit a contact form, apply for a franchise, or otherwise interact with our Services.
- From our franchisees, who may share information with us in connection with the operation of their locations.
- From third-party service providers who supply us with supplemental data about our guests and potential franchisees.
- Automatically through cookies, web beacons, pixels, and other tracking technologies when you visit our websites or use our mobile applications.
- From mobile applications, including information about your device, location, and in-app activity.
3. Personal Information We May Collect
3.1 Personal Information You Provide to Us
When you interact with our Services, you may provide us with:
- Identifiers such as your full name, mailing address, email address, and phone number
- Date of birth
- Payment and financial information (processed securely through our payment partners)
- Login credentials for online accounts
- Dining preferences, favourite menu items, and feedback
- Location information when you check in or use location-based features
- Communications you send us, including customer service inquiries
For franchise applicants, we may also collect employment history, professional references, financial background, and other information necessary to evaluate your application.
3.2 Personal Information from Third-Party Sources
We may supplement the information you provide with data from third-party sources, including advertising partners, data brokers, social media platforms, and analytics providers.
3.3 Information Collected Automatically
When you access our websites or mobile apps, we and our third-party partners automatically collect:
- IP address and general geographic location
- Device type, operating system, and browser information
- Pages visited, links clicked, and time spent on pages
- Referring URLs
- Email open and click metrics
- Mobile device identifiers and advertising IDs
4. How We May Use Personal Information
We use the personal information we collect to:
- Provide and improve our Services, including processing orders and managing accounts
- Operate and maintain our websites and mobile applications
- Deliver location-specific content and services relevant to our Regina East restaurant
- Personalize your experience and make menu recommendations
- Administer loyalty programs and process rewards
- Send you promotional communications, special offers, and news about new menu items (with your consent where required)
- Conduct analytics to understand how our Services are used
- Prevent and detect fraud, abuse, and security incidents
- Evaluate and process franchise applications
- Comply with applicable legal and regulatory obligations
- Enforce our Terms of Use and other policies
5. Disclosure of Personal Information
We may share your personal information with:
- Affiliates and subsidiaries of Dine Brands Global, Inc.
- Franchisees, including the operator of this Regina East location
- Service providers and vendors who perform services on our behalf
- Advertising and marketing partners
- Business transaction parties in connection with mergers or acquisitions
- Legal and regulatory authorities when required by law
We do not sell your personal information to third parties for their own direct marketing purposes without your consent.
6. Your Choices
You have several options to manage how we use your information:
- Account information: You may update or correct your account details at any time.
- Marketing emails: You may opt out by clicking “unsubscribe” or contacting privacydesk@dinebrands.com.
- Cookies: Most browsers allow you to refuse or delete cookies.
- Location data: You may disable location services for our mobile applications.
- Interest-based advertising: Opt out at optout.aboutads.info.
7. De-Identified and Aggregate Information
We may create de-identified or aggregated data from the personal information we collect. Once de-identified, it is no longer considered personal information under this policy and may be used for any lawful business purpose.
8. Data Automatically Collected — Cookies & Analytics
We use Google Analytics, Google Ads, and third-party advertising networks to track and analyse how visitors use our websites. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.
9. Social Media
Our websites and Services may include social media features that may collect your IP address. Social media features are governed by the privacy policies of the respective platforms. We may repost or feature public comments and user-generated content in our marketing materials.
10. Location of Our Sites and Data Processing
Our websites are operated from the United States by Dine Brands Global, Inc. Personal information may be transferred to, stored, and processed in the United States. By using our Services, you acknowledge and consent to such transfer.
11. How Long We Retain Your Personal Information
We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy. In general, we retain guest account information for approximately one year following your last interaction. When no longer needed, we securely delete or de-identify it.
12. Third-Party Links
Our websites may contain links to third-party websites. This Privacy Policy does not apply to those third-party services. We encourage you to review their privacy policies.
13. How We Protect Your Personal Information
We implement reasonable physical, technical, and administrative safeguards including encryption, secure server environments, and access controls. No method of transmission over the internet is completely secure. If you believe your information has been compromised, please contact us immediately.
14. Notice to California Residents
Under California Civil Code Section 1798.83, California residents may request information about personal information disclosed to third parties for direct marketing purposes. Contact us at privacydesk@dinebrands.com or 1-866-926-5019.
15. Notice of Financial Incentive
We may offer loyalty programs that provide financial benefits in exchange for participation and collection of personal information. Participation is always voluntary. The value of the financial incentive is reasonably related to the value of the personal information collected.
16. Notice to Individuals in the EU, EEA, Switzerland, and United Kingdom
Our legal bases for processing include: contract performance, legitimate interests, legal obligation, and consent. For transfers from the EU/EEA, we rely on Standard Contractual Clauses. Contact us for a copy of these safeguards.
17. Your Privacy Rights and How to Exercise Them
Depending on your jurisdiction, you may have rights including: access/know, data portability, deletion, correction, opt-out, restrict processing, object, withdraw consent, and lodge a complaint.
To exercise rights, contact us at: Email: privacydesk@dinebrands.com · Phone: 1-866-926-5019
18. Children’s Information
Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have, please contact us immediately.
19. Changes to Our Privacy Policy
We may update this Privacy Policy from time to time. We will update the “Effective Date” at the top and provide additional notice for material changes. Your continued use constitutes acceptance of the updated policy.
20. Contacting Us
Contact us by:
- Email: privacydesk@dinebrands.com
- Phone (Privacy): 1-866-926-5019
- Phone (Restaurant): (306) 949-4467
- Address: Dine Brands Global, Inc., 450 North Brand Boulevard, Glendale, CA 91203, USA
- Local Address: Applebee’s + IHOP Regina East, 3698 Victoria Ave E, Regina, SK S4Z 1A5, Canada
We aim to respond to all legitimate inquiries within 30 days.